Microsoft Advertising Rolls Out New Campaign To Promote Windows Server

Microsoft Advertising launched a digital advertising campaign for Windows Server which leverages engaging digital solutions including an Xbox BDE execution. The campaign is rolling out on other platforms including a new Future Ready Hub on MSN in the next few weeks.

The campaign takes a page out of last years successful one which targeted 300,000 IT professionals working in Canadian mid-market and enterprise organizations. The purpose of the initiative was to reach niche IT markets and educate them on the Private Cloud.

Future Ready MSN Hub:

  • o   55,000 reads of Private Cloud editorial and advertorial articles
  • o   Users spent an average of 5.3 minutes per visit interacting with Private Cloud content
  • o   1,200 polls were completed
  • o   Articles were shared over 482 times during the course of the campaign
  • o   Videos were viewed over 1,069 times

Filmstrip – Average time spent- 91 seconds