Water Cooler: 3 Weeks In, Globe And Mail's Pay Wall Exceeding Expectations

BY: 

Dave Forde
November 12, 2012

As they watched closely what the New York Times was doing over the last year to generate more subscription revenues, the Globe and Mail recently announced the addition of its own pay wall, a few days later the Toronto Star also announced they would be turning on their pay wall at the start of 2013.

Well this now marks the beginning of its forth week for the Globe and Mail’s pay wall, according to sources the new product has exceeded expectations for revenue. We pushed further on what exactly the Globe’s revenue target and/ or subscription target was for their first month, but could not get a specific answer.  For now it looks like we’ll have to wait for specific numbers when they report their quarterly earnings next.  As for the NYT who reportered their latest quarterly earnings 2 weeks ago, advertising revenue declined 8.9 percent but they did report a 7.4 percent increase in circulation revenues. Digital subscriptions to the New York Times were up 11 percent since the last quarter to a total of 566,000.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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