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CFC's ideaBOOST Gets Support From Corus Entertainment, Google and Shaw Media

Canadian Film Centre (CFC) has secured support from Corus Entertainment, Google and Shaw Media to help fast track their program called ideaBOOST, a new accelerator program initiated by the CFC Media Lab. ideaBOOST offers ?nancial backing, strategic guidance and mentor support to help convert high-potential Canadian digital content ventures into commercially successful offerings.

CFC’s ideaBOOST also announced the ?rst group of content creators selected to participate in the four-month program, which starts today. Chosen from a competitive crowd-sourced voting process, the eight selected companies re?ect a full range of ground-breaking digital projects that have already engaged audiences across the country.

“The commitment we have from Google, Corus Entertainment and Shaw Media truly underscores the unique nature of the ideaBOOST concept,” says Ana Serrano, Chief Digital Of?cer, Canadian Film Centre. “ideaBOOST is an evolved accelerator program designed to propel both new and established production companies to achieve commercial success in the rapidly expanding world of digital entertainment.”

Support from Shaw, Google and Corus for the CFC Media Lab’s ideaBOOST includes a commitment from each media organization to provide the selected companies with critical advice and resources in the areas of product development, business strategy and audience engagement to help advance their product development plans into commercial viability.
ideaBOOST launched in August 2012, a shortlist of 15 content companies or development teams have since been selected, a juried panel of industry experts selected eight ?nalists for inclusion in the program. The winning candidates receive $15,000 in seed capital for their project, as well as intensive, hands-on input and mentor support from some of the best minds in the entertainment, media and technology worlds.


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