Active Green + Ross Launches Re-Tire Your Ride

BY: 

Dave Forde
November 8, 2012

As Ol’ Man Winter approaches, Active Green + Ross wants to ensure drivers can safely stick to the road in the worst conditions winter can throw at us.  The auto chain has brought back their Re-Tire Your Ride campaign this season.

“Winter is just around the corner, but you can reduce some of the stress and worry about driving in the winter by ensuring your car is properly equipped with a good set of winter tires over the colder months of the year,” says Andy Chiodo from Active Green + Ross. “It is best to be prepared before the first big snowfall hits, and with our Re-Tire Your Ride campaign you have a chance to get more than just a new set of tires for getting ready for our tough Canadian winter.”

The campaign includes a contest and encourages car owners who “Re-Tire” their ride for this winter with the purchase of four Michelin or BfGoodrich tires can enter for a chance to win a Fiat 500 or one of two certificates for free gas for a year. The contest runs from October 22, 2012 to January 22, 2013.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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