As the advertising world gets ready for the annual ad:tech, AppNexus continues to make move to break into Canada, earlier they week eyeReturn announced an extension to their existing relationship which will help advertisers drive further value from their DSP solution. AppNexus has also announced plans to open a Canadian headquarters in Toronto and has appointed Heather Forrester as Country Manager. Heather is well known in the Canadian advertising community, having recently served as a key player on Google Canada’s retail vertical team, and will be responsible for the overall development and expansion of AppNexus’ business in Canada.
In addition to Heather’s role with Google, she previously held senior sales and marketing positions at Syncapse Corporation, Yahoo! and Bell Enterprise Solutions.