Vision Critical Appoints Alexandra Samuel, Vice President Of Social Media

BY: 

Dave Forde
November 5, 2012

Market research technology provider Vision Critical has announced the appointment of Alexandra Samuel as its new Vice President of Social Media based in Vancouver, Canada.  Alexandra will bring her experience with social media marketing and research to the product development team at Vision Critical, where she will offer clients new ways of extracting customer insights from the combination of community panels and social media monitoring.

Most recently, she served as the Director of the Social + Interactive Media at Emily Carr University where she collaborated with Vision Critical on a major study of social media users. As the founder of Social Signal, one of the world’s first social media agencies, she helped to define the field and establish best practices for online community engagement. She is the social media blogger for Harvard Business Review.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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