Market research technology provider Vision Critical has announced the appointment of Alexandra Samuel as its new Vice President of Social Media based in Vancouver, Canada. Alexandra will bring her experience with social media marketing and research to the product development team at Vision Critical, where she will offer clients new ways of extracting customer insights from the combination of community panels and social media monitoring.
Most recently, she served as the Director of the Social + Interactive Media at Emily Carr University where she collaborated with Vision Critical on a major study of social media users. As the founder of Social Signal, one of the world’s first social media agencies, she helped to define the field and establish best practices for online community engagement. She is the social media blogger for Harvard Business Review.