eyeReturn Strengthens DSP Offering With AppNexus Partnership

BY: 

Dave Forde
November 5, 2012

eyeReturn Marketing continues to be a serious player in the Canadian Real-Time Bidding (RTB) market place, they have now announced an agreement with AppNexus, which will allow them to license AppNexus Console in order for eyeReturn’s DSP, eyeDemand, to enhance and add value to its data-driven, dynamic optimization engine.  This agreement will also work to vastly extend eyeDemand’s foothold, extending its reach into the US market.

The AppNexus platform will enable eyeDemand’s full suite of site tagging, dynamic retargeting and optimization capabilities.  After bidding on an impression through AppNexus, eyeDemand can dynamically assemble the creative to enhance performance.  This system ensures that clients’ budgets are being optimized to reach the right audience, with the right message, at the right time.

The new agreement builds up on the existing relation between eyeReturn Marketing and AppNexus, and will further leverage eyeReturn’s team of in-house developers responsible for building apps for the AppNexus App Marketplace, including a self-service application that builds rich media ad units.  In addition, AppNexus is also one of eyeDemand’s premium partners for RTB inventory.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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