Around this time of year Yahoo Canada sends out invitations to media, media planners/ buyers and advertising agencies to come and attend their annual Upfront. It is a chance where Yahoo Canada gets to showcase their upcoming products in hopes to get the buyers excited about the upcoming year and spend more advertising dollars with the company.
We reached out to Yahoo Canada’s PR firm to confirm whether or not they will host an Upfront in 2012, and they have confirmed, “As it stands right now nothing is planned.” Not quite sure how to take that news, but I’m sure the company has something exciting planned, we’ll keep you posted when we hear more.
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Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.
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