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New Balance Canada Names Arnold Toronto its Agency of Record

Communications agency Arnold Worldwide is starting week off on a high note as Arnold Toronto has been named agency of record, and will be responsible for key marketing needs for the global athletic brand.

Arnold Worldwide of Boston has been the global creative agency of record for New Balance since June 2010, and is responsible for developing the brand’s current campaign and tagline, “Let’s Make Excellent Happen,” which launched in March 2011. Arnold Toronto’s duties for New Balance Canada will include creative adaptation for traditional advertising, digital and social media support, and select in-store work.