Smak Media & Promotions Inc. (smak), just announced that Talya Prychodko has been hired as Director of Strategy & Business Development for its Toronto office. Talya brings over a decade of hands on strategic, team and project management experience across multiple disciplines and sectors to smak. Previously, Tanya was with Young and Rubican Brands (Y&R) in Toronto where she lead a multidisciplinary team of five agencies on the Royal Canadian Mint Vancouver 2010 Olympic program. Previous to Y&R, Talya spent time at TBWA Toronto and Paris where she managed Absolut Vodka (Toronto/Paris), Chivas, Apple, Nokia and Toronto Zoo (Toronto).
Talya will be responsible for acquiring and directing national campaigns for smak from its Toronto office.