78% Of Luxury Marketers Spent More On Social Media [Study]

BY: 

Dave Forde
October 9, 2012

In preparation for the annual Luxury Interactive taking place in New York city next week, ShopIgniter released some data from a new study that looks at the marketers spend their social media budgets when it comes to the luxury space. Based on the data, 78% of digital marketing executives for luxury brands reported an increase in social media spend for 2012, while 73% of those surveyed said they will increase social media spend again in 2013.

The goal of the survey is to establish an industry benchmark for digital marketers at luxury companies. Results will determine spending trends and marketing successes, as well as areas in need of further development and investigation in the luxury market.
In addition to revealing statistics about social media spend, the survey also uncovers trends in mobile commerce, overall marketing spend and more. A highlight of the findings thus far includes the following:

  • 81% of luxury brands surveyed increased their digital marketing spend in 2012 over 2011
  • 53% of luxury marketers surveyed reserve between 20% and 60% of their overall media spend for digital marketing
  • 83% of luxury marketers surveyed said if their business was forced to choose only one social media account to manage, they would choose Facebook
  • 75% of luxury retailers surveyed said they are using video to engage fans and followers

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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