Yves Veggie Cuisine Kicks Off National Social Media Campaign to Encourage Healthy Eating

BY: 

Dave Forde
October 4, 2012

Yves Veggie Cuisine launched their latest national social media campaign this week to help education Canadians abut the benefits of healthy eating. As part of the efforts their agency, Reshift Media have developed a campaign that extends across a number of social networks including Facebook, Google+, YouTube, Twitter and Pinterest. In addition, low-fat recipes will be distributed across many popular recipe websites to promote healthier choices. Other initiatives include the use of Google+ Hangouts and YouTube videos featuring nutritionists sharing valuable health information and cooking options.
Advertising Agency: McIlroy & King
Social Media Agency: Reshift Media

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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