Yves Veggie Cuisine launched their latest national social media campaign this week to help education Canadians abut the benefits of healthy eating. As part of the efforts their agency, Reshift Media have developed a campaign that extends across a number of social networks including Facebook, Google+, YouTube, Twitter and Pinterest. In addition, low-fat recipes will be distributed across many popular recipe websites to promote healthier choices. Other initiatives include the use of Google+ Hangouts and YouTube videos featuring nutritionists sharing valuable health information and cooking options.
Advertising Agency: McIlroy & King
Social Media Agency: Reshift Media