As part of our coverage of the IAB Canada MIXX Canada 2012 conference I had the opportunity to sit down with Chris Williams, President, IAB Canada, for an episode of Forde Files.
Forde Files: Chris Williams – IAB Canada
(click here to listent to the interview)
During our discussion Chris and I discussed a few key points including:
Case Study: 3M presented by Ian Hewetson, VP Client Services at eyeReturn Marketing