Forde Files: Bryan Johnston, CMO, The Ultimate Fighting Championship (UFC) #iabmixx

BY: 

Dave Forde
October 3, 2012

As part of our coverage of the IAB Canada MIXX Canada 2012 conference I had the opportunity to sit down with Bryan Johnston, CMO, The Ultimate Fighting Championship (UFC) for an episode of Forde Files.

Forde Files: Brian Johnston – UFC

(click here to listent to the interview)

Check out our photos from the IAB Canada Mixx Conference: Picture Gallery

During our discussion some of the questions I asked Bryan include:

Brian Johnson vs Georges St. Pierre – Who Would Win?
How Has Social Media Changed UFC?
How Does Social Media Impact Your Brand’s Botton Line (Revenue)?
Which Social Network Should My Brand Use?
How Much Of Your Budget Is Spent on Digital Vs. Social Media?
How Do You Convince Senior Managers To Embrace Social Media?

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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