As part of our coverage of the IAB Canada MIXX Canada 2012 conference I had the opportunity to sit down with Bryan Johnston, CMO, The Ultimate Fighting Championship (UFC) for an episode of Forde Files.

Forde Files: Brian Johnston – UFC

(click here to listent to the interview)

Check out our photos from the IAB Canada Mixx Conference: Picture Gallery

During our discussion some of the questions I asked Bryan include:

Brian Johnson vs Georges St. Pierre – Who Would Win?

How Has Social Media Changed UFC?

How Does Social Media Impact Your Brand’s Botton Line (Revenue)?

Which Social Network Should My Brand Use?

How Much Of Your Budget Is Spent on Digital Vs. Social Media?

How Do You Convince Senior Managers To Embrace Social Media?