Exchange Lab Promotes Bazay, Adds Shinehoft To RTB Team

The Exchange Lab announced today that Thierry Bazay has been promoted from Sales Director to General Manager of its Canadian operations. The move reflects the growth of the organization’s footprint in the Canadian media market and the rapid expansion of its Toronto office in the past year.

They have also hired Adam Shinehoft as Director, Alliances and Business Development, to promote partnerships with local inventory sources and platforms. Shinehoft has over 15 years media sales and digital experience in the Canadian market, and previously was Senior Director, Canadian Sales at Videology, Ubisoft  (where he was Director, Sales & Strategic Partnerships) and before that and Microsoft (Xbox, as Regional Sales Manager, Gaming).