Demystifying Mobile Payments #mmc2012

BY: 

Dave Forde
September 25, 2012

Speaker: Nicholas Dinh, Director/ Product Leader, Emerging Payments, MasterCard Worldwide

Why has NFC Not Grown

  • There is a lack of terminals in retail stores
  • Adoption of technology has been slow
  • Complex business relationships between vendors and banks
  • Lack of inclusion – the “suits” limit conversations take place that include developers and/ or product managers

Over the course of the rest of Nicholas’s presentation he gave a very technical demonstration of how MasterCard is using NFC technology on mobile devices.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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