Stolichnaya Premium vodka (owned by Corby Distilleries) has found a new way to engage their brand as they have gotten involved in a new online creative project entitled ORGNL.TV. Commissioned by Stoli, ORGNL.TV will highlight various artists from the fields of art, music and fashion from around the world, offering individuals in select countries an opportunity to express their personal creativity by uploading videos to the website.
To launch ORGNL.TV, musical artists RJD2 — a noted musician who scored A Beautiful Mine, the hit theme song to Mad Men — and Billboard top 20 artist, Nina Sky, will create their own Stoli ORGNL tracks, which will be available in October for fans to download online. Fashion designer Nary Manivong will take fans through the process of creating an original clothing collection and Jeremyville, whose artwork has received global acclaim, will create a one-of-a-kind Stoli-inspired painting. Internationally renowned sculptor and installation artist Charlie Becker will also sculpt a work created entirely from Stoli bottles.
“This new initiative provides Canadians with the opportunity to gain insight into the creative process of some very accomplished artists, while creating a space where Stoli fans can share and explore their own originality,” says Kevin Lyman, Marketing Manager, Agency Spirits, Corby Distilleries Limited. “ORGNL.TV brings the brand’s new advertising campaign to life, and engages Stoli fans to show us just how original they are.”
To help kick things off, ORGNL.TV is holding a promotion from where people will have the opportunity to submit their own videos via www.ORGNL.TV. The top six finalists, selected by Stoli fans, will be invited on a trip to New York City to attend a live music, art and fashion show hosted by Stoli this December. Additionally, three grand prize recipients will be invited to collaborate with Nary Manivong, Nina Sky and Jeremyville to unveil their own works at the event.