CRTC: "Your TV Commercials Are Too Loud," Adds New Rules To Govern Volume On Commercials

BY: 

Dave Forde
August 30, 2012

Earlier to today, the Canadian Radio-television and Telecommunications Commission (CRTC) announced new rules requiring Canadian broadcasters and broadcasting distributors to control the loudness of television commercials come into force on September 1, 2012.

“Starting on September 1, Canadians will be able to enjoy their favourite television programs without having to adjust the volume during commercial breaks,” said Jean-Pierre Blais, Chairman of the CRTC. “We appreciate the efforts undertaken by the broadcasting industry to conform to the new standard and ensure that programs and commercials are transmitted at a similar volume.”

What makes a commercial loud?

Ahh, the loaded question, and really one of perception so the CRTC is going to look at a number of factors to determine what makes a “loud commercial.” Factors include the nature and content of the audio material. Some frequencies are perceived to be soothing, while others are more irritating to the human ear. As a result, a commercial can be broadcast at a similar volume, or audio level, as the program that preceded it, but perceived to be of different loudness.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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