OMERS Ventures Invest $20M Into Online Market Research Provider Vision Critical

BY: 

Dave Forde
August 28, 2012

OMERS Ventures has opened up their wallet in a BIG way this morning as they have announced a $20 million investment into Vancouver-based Vision Critical. Vision Critical has said it will use the investment from OMERS Ventures to expand its product lines, support infrastructure, and further execute its global growth plans.

“Vision Critical is modernizing the market research industry through its ability to consolidate a powerful suite of products into a single platform for strategic decision-making,” said Derek Smyth, Managing Director of OMERS Ventures. “We believe their experienced and proven management team, combined with their clear platform vision, will differentiate them massively from their competition.”

Founded in 2000, Vision Critical now has more than 600 clients including one-third of the top global brands using its community panel technology platform and research services.
About Vision Critical

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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