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OMERS Ventures Invest $20M Into Online Market Research Provider Vision Critical

OMERS Ventures has opened up their wallet in a BIG way this morning as they have announced a $20 million investment into Vancouver-based Vision Critical. Vision Critical has said it will use the investment from OMERS Ventures to expand its product lines, support infrastructure, and further execute its global growth plans.

“Vision Critical is modernizing the market research industry through its ability to consolidate a powerful suite of products into a single platform for strategic decision-making,” said Derek Smyth, Managing Director of OMERS Ventures. “We believe their experienced and proven management team, combined with their clear platform vision, will differentiate them massively from their competition.”

Founded in 2000, Vision Critical now has more than 600 clients including one-third of the top global brands using its community panel technology platform and research services.
About Vision Critical