Adcentricity Acquires Media 2 Go

BY: 

Dave Forde
August 8, 2012

Adcentricity announced this week that is has aquired Media 2 Go International Inc., a company that creates Wi-Fi and Bluetooth-based proximity marketing technology.  Adcentricity plans to add Media 2 Go’s capabilities to broadcast multimedia promotional content directly to any Wi-Fi or Bluetooth enabled mobile device. The new feature called ADAir will add to Adcentricity’s robust location-based digital media management platform ADCentral.

“This adds a new level of consumer engagement. We can now upgrade a passive digital screen to an interactive digital experience, delivering relevant content to a consumer’s mobile phone, in proximity to the digital screen. Consumers get an enhanced brand experience and advertisers get quantifiable results and measurable return on investment,” said Doug Woolridge, CEO. “

No financial terms of the deal were disclosed.  Toronto-based Bee Media acquired Adcentricity in April 2012 and kept the name Adcentricity as part of its go to market strategy.

Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>