TC Media Secures Strategic Partnership With Glacier Media

BY: 

Dave Forde
August 1, 2012

Chalk up another win for TC Media, today they announced a new strategic digital partnership with Glacier Media Inc., a publicly traded, Canadian media company with its headquarters in Vancouver. As part of this new partnership, TC Media will from now on represent national online advertising sales on Glacier Media’s digital properties. Meanwhile, Glacier Media will also benefit from TC Media’s extensive network to increase its reach in its local markets.

In addition, Glacier Media will distribute e-flyers and digital promotional offers from TC Media’s advertisers on its properties, thereby generating additional leads for them.

“This new partnership with Glacier Media, an important media player in Western Canada, strengthens our positioning in that region”, stated Dominique-Sébastien Forest, Vice President, National Digital Solutions, TC Media. “Through our combined network, local and national advertisers will be able to access communities and audiences from coast to coast.”

“Partnering is one of the quickest, most effective ways of expanding and growing a business. This is not just a representation agreement for Glacier Media, but a true marriage of digital strengths between companies to strategically support each other’s long term vision. We are proud to partner with such a forward-thinking organization as TC Media”, added Shelly Wilson, Vice President Digital Sales, Glacier Media.

Glacier Media is publisher of daily and weekly newspapers in addition to business information products throughout Western Canada, Ontario and Quebec.

Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>