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Study: More Women Follow Brands On Social Media Than Men

According to a study byBurst media of 1,453 U.S. online adults, in May 2012, 58.1% of online moms follow brands online compared to 49.1% of all respondents. And 31.7% of online moms said they were likely to follow a brand promoted in an online ad, compared to 25.4% of all respondents.
The data does also reflect the fact that we’ve often heard women (and moms in particular) are heavier users of social media overall: 49% of female respondents said they visit social media sites a few times per day or more, including 58.6% of moms and 42.7% of women without children, compared with just 34% of men.
What isn’t too surprising, is that younger adults are also more likely to “like” favorite labels and retailers on social media, with 58.1% of men and women ages 18-34 saying taking part, compared to 49.1% of all respondents.

Which Gender Uses Social More – Men or Women?

The survey also reveals that 43.5% of moms said they do so to “keep up with the latest content,” compared to 44.4% of women without kids and 30.7% of men; 23% of moms said they do so to “see what others are saying about the content,” compared to 25.4% of women without kids and 21.7% of men; 29.3% of moms said they do so to interact with the sites’ authors and contributors, compared to 16.5% of women without kids and 19.2% of men; 41.9% of moms said they do so to “share content with family and friends,” compared to 40.9% of women without kids and 26.3% of men; and 33.3% of moms said they do so to “share my opinions and comment,” compared to 26.7% of women without kids and 29% of men.