Coke Parts Parts Ways With CP+B

BY: 

Dave Forde
July 4, 2012

After many years working together, beverage maker Coke is ending its relationship with CP+B, owned by MDC Partners, according to Ad Age.  Part of the working relationship  included helping to establish Coke Zero on the market, a lower-calorie alternative to regular Coke.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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