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Yahoo Shuffles The Management Deck (Again), Is Canada Getting Another Country Manager?

Yahoo announced some changes to their management yesterday (and we announced a departure in Canada) Rich Cusick, John Buchanan and Scott Bushman have all taken senior roles with the Internet giant. This is all part of the fire that has been lite under interm-CEO Ross Levinsohn as he has come back from Cannes to turn the page of Yahoo – quickly.  Rich Cusick takes on the role Vice President of Entertainment and Women’s Lifestyles. Rich will drive the vision and lead execution globally for Yahoo! Shine, Health, and Entertainment properties (omg!, Movies, TV and Music). Rich Cusick most recently served as Interim GM of (a division of, GM of Swirl by Daily Candy, and SVP of Digital Media at Gemstar TV Guide. Rich founded and grew Swirl into a multi-million dollar business in its first year of operation.

John Buchanan, formerly Vice President of Global Marketing at Electronic Arts, will lead the consumer marketing team across the globe. To further build the business in Canada, Latin America and for the U.S. Hispanic market, Scott Bushman returns to Yahoo! to lead those efforts for the Media Network.  Techcrunch covered the same story, but reported it is Buchanan will “…lead Canada,” but that contradicts our information as wil Michel Protti, being the Country Manager for Yahoo Canada – we will get this confirmed for you shortly.

John Buchanan brings his extensive background in senior marketing, sales and executive management to Yahoo!. Most recently John was the Vice President, Worldwide Marketing at Electronic Arts (EA), where he led the marketing team responsible for marketing, advertising, strategic planning, consumer insights, partnerships, communications for the Maxis business division. Prior to that, he was the Vice President, Product Marketing, Strategic Planning and Sales at Cranium, one of the world’s fastest growing independent gaming brands.

Scott Bushman has a strong executive background with more than fifteen years experience in digital media, including four years with Yahoo! (2004-2008). Most recently, Scott was senior Vice President of Digital at Wasserman Media Group and Vice President of Business Development, content and programming at Metacafe. Scott also held senior leadership roles at The Action Channel, Broadband Interactive Group and Walt Disney Internet Group, where he created and founded, a digital action sports extension of ESPN.

Cusick and Bushman will report to Mickie Rosen, Senior Vice President, Global Media & Commerce, Yahoo!. Buchanan, will report to Mollie Spilman, Chief Marketing Officer of Yahoo!.

Ken Fuchs is moving into an expanded global role overseeing Yahoo!’s Sports and Games media businesses including global oversight for product development. Ken is also being charged with developing some new opportunities coming soon for Yahoo!. In the meantime, Ken will continue to build on Yahoo!’s successes in sports around the world, which has led its category for 49 of the last 50 months in the US and reaches 100 million users a month on a global basis.

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