Rogers Slashes 367 Jobs, As Competition Heats Up

BY: 

Dave Forde
June 26, 2012

When you are a company like Rogers, your competitors come from multiple fronts – print, radio, TV, Internet and wireless.  Rogers not only face competition from the incumbents, Bell and TELUS, but not a new group of wireless players have entered the market (WIND Mobile, Mobilicity, Public Mobile) and each are nipping at the feet of the giant Rogers Communications. Their last quarterly earnings were not what they expected, and had announced shortly after that cuts were coming.  Today, that axe has come down as Rogers announced 367 jobs would be cut from various lines of business, but we had already seen some other trimming a few months ago as Rogers Media shut down 8 of its media properties.

Rogers will announced their second quarter earnings on July 26, so we’ll have to wait and see how their balance sheet looks then.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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