smak And Pound & Grain Selected As AOR For Playboy Energy Canada

BY: 

Dave Forde
June 12, 2012

Playboy Energy Canada has appointed Integrated Media Agency, smak and Pound & Grain as their collaborative national agency of record.  As part of their first assignment, the two agency will be working on a re-branding, position and launch campaign for Playboy nationally at both the retail and on-premise levels.

A newcomer to the Canadian energy drink market, Playboy Energy Drink adds a touch of sophistication to the beverage market, with a superior flavour profile and edgy appeal.

Currently, the collaborative team of smak and Pound & Grain are conducting brand audits and discovery sessions to gain insight from the target market. The fully integrated national campaign is set to launch Playboy Energy in Canada this summer through traditional media channels as well as memorable experiential, social and digital campaigns.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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