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smak And Pound & Grain Selected As AOR For Playboy Energy Canada

Playboy Energy Canada has appointed Integrated Media Agency, smak and Pound & Grain as their collaborative national agency of record.  As part of their first assignment, the two agency will be working on a re-branding, position and launch campaign for Playboy nationally at both the retail and on-premise levels.

A newcomer to the Canadian energy drink market, Playboy Energy Drink adds a touch of sophistication to the beverage market, with a superior flavour profile and edgy appeal.

Currently, the collaborative team of smak and Pound & Grain are conducting brand audits and discovery sessions to gain insight from the target market. The fully integrated national campaign is set to launch Playboy Energy in Canada this summer through traditional media channels as well as memorable experiential, social and digital campaigns.