Stephanie Fierman has been appointed to the newly created position of Chief Marketing Officer at MediaCom. In this role, Stephanie will be responsible for leading and integrating MediaCom’s marketing and communications efforts across all geographies, with a particular focus on MediaCom’s fast-growing U.S. business. She will have dual reporting to Stephen Allan, MediaCom Worldwide Chairman and CEO, and to Sasha Savic, CEO of MediaCom U.S., who joined the agency in April.
Stephanie brings over 20 years of integrated marketing and business development experience to her post. She has held senior leadership roles at major multinational corporations in the financial services, media and entertainment sectors, including Citigroup, JPMorgan Chase and Time Warner. Prior to joining MediaCom, Fierman ran her own consultancy, working with clients such as SAP, Equifax and NBC Universal. Previously, she was founding CMO and General Manager of New York operations for Revolution Money, a digital payments company that was sold to American Express in 2010.