Torstar Wants To Help Competitors Market Their Content With Star Content Studios

BY: 

Dave Forde
June 8, 2012

After the Rogers/ Torstart project knows as TOPS project crashed and burned, Torstar is jumping right back into the pool again with a new solution.  Earlier this week they announced their Star Content Studios reciebed a makeover for its website.  The content marketing agency is aiming to help  “authentic storytelling,” and will target branded magazines, video campaigns, advertorials, tablet apps, catalogs and corporate annual reports.

The initiative is led by Ed Greenspon, Vice President, Business Development, Star Media Group, and Cathrin Bradbury, Executive Director, Content Development, Star Media Group.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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