As they look to expand their offering across North America, Match Marketing Group acquired OSL Marketing Group this week for an undisclosed sum. OSL is a based in Toronto independent marketing, promotion and digital agency, clients include PepsiCo, Mars, ConAgra Foods, Yum! Restaurants of Canada, Medic Alert and Energizer.
Beringer Capital partnered with Match last year and provided capital to complete this acquisition. Chairman Perry Miele added: “This move was based on continued direction from clients looking for fewer and more integrated agency relationships as resources are concentrated below the line.”