TC Media Acquires Majority Stake In Redux Media

BY: 

Dave Forde
May 18, 2012

TC Media announcd it has completed the acquisition of a majority stake in online advertising network Redux Media, a leading online advertising network. The company delivers over 12 billion monthly impressions to more than 80 million unique visitors in Canada and the US (comScore Media Metrix – April 2012). Redux Media’s Real-Time bidding (RTB) solution enables 5,000 publishers to offer advertisers maximum return on investment across 15 content channels.

“We are eager to start our relationship with Redux Media,” said Dominique-Sébastien Forest, Vice President, National Digital Solutions, TC Media. “This new partnership offers a strong unique proposition to our customers by providing access to Real-Time bidding (RTB), private exchange and arbitrage advertising platforms with cutting-edge network capabilities to better serve advertisers and agencies.”

Real-Time bidding has been greatly changing the face of online advertising and industry predictions forecast exponential growth in coming years. Offering new and highly efficient ways of targeting audiences, RTB allows advertisers and agencies to bid and purchase ad impressions in real time. RTB is a great complement to other digital advertising strategies such as reserved pre-paid advertising space, allowing for a maximum return on investment.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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