As a reader of Profectio, you know that the online advertising industry knows how to party and host a damn good one! By far the best party of 2011 was hosted by Olive Media, second best was Microsoft Advertising. We were on hand with the Olive crew last year and had a blast, here are some of the photos, and the unique themes they pick each year. For 2012, their theme is “Heros vs Villains” which will be sure to bring out some kick ass costumes by Olive Media staff and attendees, speaking of which last year they blew the doors off with an attendance close to 1,000 from across Toronto’s advertising and marketing community.
With the track record that Olive Media has for hosting the best party in the advertising industry, the pressure is on even more this year for newly appointed CO-CEOs Kristie Painting & Theresa Smith. Since the recent transition, Kristie & Theresa aka “Cagney and Lacey” have fought crime in the boardroom and continue to lead their team to winning more and more business and bringing more value to advertising with innovative campaigns.