Polar Mobile Launches Ad Network, Hires New VP Of Media Sales

BY: 

Dave Forde
May 10, 2012

With a new round of funding in the bank, Polar Mobile announced their own premium mobile advertising network, which they have called Polar Premium. To help advertisers target their desired audiences the new network is divided into channels, News & Business and Lifestyle & Entertainment.

“We are building on the success of our publishing platform and now helping our customers monetize premium mobile inventory. Smartphones and tablets have changed the way media is consumed and we recognize the opportunity for brands to reach and engage new audiences”, says Kunal Gupta, Chief Executive Officer, Polar Mobile. “Hundreds of premium publishers work with Polar and long-term, we plan to leverage robust analytics from our software platform to provide brands with better intelligence on the audiences they are reaching through their mobile marketing efforts.”

The company has also hired Jeff Anderson as their new Vice President of Media Sales who will be entrenched in this new revenue stream for the mobile company. Jeff also brings with him 15 years of industry experience, having worked with AOL, Microsoft, Canwest and Pattison.  Smart move on the part of Polar as they move away from solely developing mobile apps which has become a commodity business, and many companies starting to bring mobile development in-house.  Polar will look to help the over 400 media brands it serves develop further revenue from the apps they have in the market place.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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