Sympatico.ca Partners With Wishabi On New Digital Flyer

BY: 

Dave Forde
May 8, 2012

Sympatico.ca announced a new partnership with Wishabi, where the Toronto startup will power Sympatico.ca’s recently launched Flyer of the Week section. Sympatico is creating original content to promote Flyer of the Week.

“Sympatico.ca has the unique ability to showcase the best deals to Canadians using a content-oriented approach,” said Michele Ferrari, Senior Director of English Portal Content and Business Strategy, Sympatico.ca. “By combining Wishabi’s next generation digital flyer technology with our expertise in creating rich original content, we are engaging users unlike anywhere else.”

Wishabi will leverage their technology platform that engages shoppers online to create a new experience and ties original content to help promote the best deals within Flyer of the Week while also including additional savings opportunities for consumers, providing an intuitive and engaging online experience.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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