Sympatico.ca announced a new partnership with Wishabi, where the Toronto startup will power Sympatico.ca’s recently launched Flyer of the Week section. Sympatico is creating original content to promote Flyer of the Week.
“Sympatico.ca has the unique ability to showcase the best deals to Canadians using a content-oriented approach,” said Michele Ferrari, Senior Director of English Portal Content and Business Strategy, Sympatico.ca. “By combining Wishabi’s next generation digital flyer technology with our expertise in creating rich original content, we are engaging users unlike anywhere else.”
Wishabi will leverage their technology platform that engages shoppers online to create a new experience and ties original content to help promote the best deals within Flyer of the Week while also including additional savings opportunities for consumers, providing an intuitive and engaging online experience.