Bensimon Byrne has also been appointed to represent Inniskillin and Linden Bay, as part of a repositioning that the alcohol brands parent company Vincor Canada took last year. Bensimon will also represent Simply Naked and Thorny Rose, which was won as part of a competitive digital search, which commenced in early 2012. Bensimon Byrne along with its digital subsidiary Mighty and PR division Narrative will be developing a host of communication strategies for the brands throughout 2012.
The addition of the new wine brands to their current portfolio follows a successful re-positioning of Jackson-Triggs and the introduction of the new, “We’ve got a wine for that” positioning. The campaign involved new packaging, television, digital media buying and public relations.