Pew Research: State Of The News Media 2012

With so many consumers flocking to social media sites, they have become a good source for traffic, sites such as Facebook, Pinterest, Twitter have become the media’s best friend of late. Pew Research Center has released 2012 State of the News Media which looks at journalism in America, which includes detailed analysis of eight different media sectors as well as an overview that identifies key trends and key findings of the essential statistics about news in the last year.

As part of this year’s report Pew has also included the impact of mobile and social media on news.  According to the report:

  • about a third, 34%, of desktop/laptop news consumers now also get news on a smartphone
  • about a quarter, 27%, of smartphone news consumers also get news on a tablet. These digital news omnivores are also a large percentage of the smart phone/tablet population
  • most of those individuals (78%) still get news on the desktop or laptop as well.

A PEJ survey of more than 3,000 adults also finds that the reputation or brand of a news organization, a very traditional idea, is the most important factor in determining where consumers go for news, and that is even truer on mobile devices than on laptops or desktops.