Earlier this week, Toronto-based Rain43 announced the acquisition of Pass Go Creative, a niche agency that specializes in over-the-counter packaged goods as well as international brands that require Canadian-specific communications. Pass Go was founded by Trudy Fraser in 2009 with clients such as includes Mentholatum Canada brands Oxy, Softlips, and Phisoderm.
“Pass Go has been successful at taking heritage brands like Mentholatum and re-branding them for the social media landscape,” said John Yorke, President of Rain 43. “This is exactly how we think at Rain – we take traditional brands and bring them into the multi-screen world,” he added.
Trudy Fraser, Pass Go’s Founder will be joining Rain43 as their Vice President Client Services, along with her team of account service reps.