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Hotels.com Unveils New Brand, Its All About The H

Hotels.com recently unveiled their new global brand, including their animated brand spokesperson, SMART. To help consumers understand the position, television and radio spots were created which reflect the new tagline and logo, see video called “Hotels.com Party Penthouse” can be viewed below.


As part of the rebrand, Hotels.com has also created a new tagline, “Finding you the perfect place is all we do.”