Ariad Communications On The Grow With New Hires

BY: 

Dave Forde
February 27, 2012

With some new business under their belt, Ariad Communications announced the addition of a few new team membres today on the account and financial side to help the agency continue to grow.

Amanda Gaspard joins Ariad as an Account Director and brings a wealth of CPG expertise from her time at Lowe Roche working with Purina, Johnson & Johnson and Heart & Stroke, among others. She will bring her considerable experience to Ariad’s Unilever foods business and Ferrero accounts, with particular focus on Knorr and Bueno.

Lisa Lewis has built long-term relationships with clients in the government, financial, and retail industries, including Cadillac Fairview and 407 ETR, with a focus on strategic planning, brand building, and marketing communications. As an Account Director she will work with the Ariad Advisor Channel and on developing Ariad’s growing B2B accounts.

Anita Sedgwick joins as an Account Director and will focus on growing a number of Ariad’s CPG and B2B accounts, where will will work with clients such as BMW, CIBC and OpenText.

Inès Argiriu, also has joined as aSenior Account Manager within their healthcare arm, previously Inès was with MacLaren McCann Momentum.

Also, Josie Parks, CFP, Ariad’s Director of Editorial Services, recently achieved the designation of Master Financial Advisor – Investment and Retirement Services Specialist. The MFA distinguishes an expert who has the knowledge to guide baby boomers through their wealth management issues as they transition into retirement.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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