Two great forces announced a joint partnership today that will aim to help marketers drive increased online advertising effectiveness. As part of the new partnership, eyeReturn Marketing’s eyeDemand, a Demand Side Platform (DSP) will now be integrated with Casale Media’s premium ad exchange, CasaleX.
“Our publishing customers have long desired a real-time bidding solution that provides both high quality, brand safe campaigns and maximum control of advertising. Partnering with eyeReturn is the right choice for delivering the advertisers our publishers want,” said Joe Casale, CEO of Casale Media. “eyeReturn, like Casale Media, has a strong foothold in the Canadian market and a passion for connecting customers with media sources they can trust. eyeDemand will widen revenue opportunities for our publishers, enabling the growth of the Canadian online advertising market even more.”
With the integration in place, advertisers can buy rich media on top tier inventory from high quality publishers in real time.