Kairos Transmedia went shopping this week as they acquired The Magazine, a national publication targeted to the pre-teen and teen market.
Established in 2000, The Magazine has since grow to attract one-million Canadian pre-teens and teens every year and is relied on to keep this rapidly growing and increasingly important market informed as to popular culture and matters of interest.
“This acquisition totally fits with our long term strategy of entertaining youth with safe, age appropriate content infused with positive lifestyle choices,” said Bill Stuart, President and CEO of Kairos Transmedia. “We’re planning on leveraging all of The Magazine’s compelling content and 11 years of library, repurposing it for our coming internet properties and even growing the print business across North America. The Magazine offers a truly interactive customer experience that we’ll expand online in the coming months through newly formed partnerships.”
In addition to publishing eight regular editions every year, the company also produces award-wining custom publications for some of North America’s largest companies targeting the pre-teen and teen market.