Call Genie Acquires VoodooVox

BY: 

Dave Forde
December 28, 2011

It looks like Call Genie did some Boxing Day shopping this year as they have announced they are acquiring VoodooVox, Inc., which is a  US-based data analytics and mobile advertising network. Call Genie will use the acquisition to help them expand their product offering deeper into the mobile advertising market.  VoodooVox provides real-time demographic information on phone calls and mobile ad traffic. Working with its own proprietary information and data provided by third party aggregators, VoodooVox enables companies to gain valuable insight into their call volume and mobile game/application activity.

“VoodooVox has assembled an impressive 300M record phone directory of individuals and businesses,” said J. Scott Hamilton, President and CEO of VoodooVox. “We have paid particular attention to mobile phone numbers, and believe we have created the reference data source for rich demographic information on cell phone numbers. Through our library of APIs, this information source can be easily integrated into carrier platforms and mobile ad serving networks.”

The company expects to complete this transaction in January 2012, which will be subject to Board approval, as well as regulatory approvals (including the approval of the TSX).

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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