Rogers Launches RDeals

BY: 

Dave Forde
November 29, 2011

Rogers Digital Media (a division of Rogers) launched RDeals today, yes another daily deal site. They dipped a toe into this space a few months ago with the launch of their mobile service that send a text to Rogers customers about daily deals.  RDeals is a national offering (excluding Quebec), that aim to offer consumers quality-branded products and services, including food, fashion, technology, vacations, spa treatments, fitness classes, and more.

“Canadians are increasingly looking to engage with their favourite brands through multiple digital platforms and channels. With RDeals, we are offering savings on top, quality brands and seamlessly connecting customers, wherever they are, to merchants across the country,” said Jason Tafler, Chief Digital Officer, Rogers Media Inc. “Leveraging our robust portfolio and world-class brands, we are able to provide our advertisers and clients with access to established and relevant audiences.”

RDeals is launching with a few special including, for $32, you can give three gifts consisting of a $25 Chapters Indigo gift card plus two magazine subscriptions from eight Canadian publications, including Today’s Parent, Flare and Chatelaine.

Not exactly the most creative name, but then again with over 180 daily deal sites in Canada alone, Rogers isn’t that creative to launch one in the 11th hour.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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