Loblaw's The Mobile Shop Looks To Go Big In Canada

Loblaw announced plans to expand their customers a full-service wireless shopping experience, branded as The Mobile Shop across other provinces in Canada.  The stores with select Loblaws locations are currently in Ontario, but they retailer plans to add approximately 200 full-service locations from Vancouver to Halifax by the end of 2012

“The Mobile Shop will simplify the way Canadians shop for wireless devices,” said Maria Forlini, Senior Vice President, PC Services. “By offering our customers great choice, convenience and trusted, objective advice, we’re confident The Mobile Shop will provide consumers with the best wireless shopping experience in Canada.”

Smart move on Loblaw’s part to up sell customers as they are already in their stores, and just continues their footprint across Canada.