Staples Canada Jumps Into The Over Crowded Group Buying Pool With New Partnership

BY: 

Dave Forde
October 4, 2011

Well there is one thing that we do not have enough of in North America, and that’s group buying deal sites – now way, we are FLOODED! Enter Staples Canada who just announced a new partnership with Buytopia.ca to launch a group-buying promotion. So what’s different about the Staples offering?  At first glace it does not seem much, they will offer the standard discount on products, they have put a spin by offering type of deals:

Staples and Buytopia will offer three different 50% off voucher promotions. In Edmonton for $25, buyers will receive a $50 credit, in Calgary, for $10, buyers will receive a $20 credit and in Vancouver, for $20, buyers will receive a $40 credit. The credit can be applied to all in-store merchandise and the promotion will run from Tuesday October 4th until Monday October 10th. A limited number of offers are available in each city.

Sounds like they are in a testing phase if it is rolled out in smaller cities across Canada, to help kick the program off Buytopia is offering a “My Deal Bucks” program, where they give away referral dollars through their to any friend that shares the deal.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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